OVERVIEW
Defresca was originally a rebrand of the nostalgic Mexican candy Duvalin, turned into a crisp sorbet. Featuring the flavors Fresa, Limon, and Blueberry, this sweet treat aims for a more refined, cohesive visual identity that translates across the tray box, sleeve, and sorbet cups.
INPIRATION
Inspired by Hispanic traditional dances and dress, Defresca forms shapes that explode and flow, similar to how a dress would. The name "Defresca" translates to "Of Fresh", referring to the cool, fresh feeling that one gets when eating sorbet.
